Business Strategies for Credit Card Acceptance
On-Demand Webinar | Free
Credit card payments are the fastest growing payment channel in B2B and continued growth is expected as more Accounts Payable departments adopt new payment strategies. For a seller, these payments are especially tricky due to challenges with fees, security and processing. Credit Professionals are faced with the difficult task of formulating a card acceptance strategy that satisfies their customers, minimizes costs and weeds out inefficiencies.
This discussion will review strategies and technologies that can be deployed by Accounts Receivable teams to address these challenges.
Specific areas covered will include: trends in credit card usage, different card acceptance channels and the challenges they pose to a seller, strategies to lower fees, regulations relating to surcharging, security concerns, and how to optimize virtual card acceptance.
Mitch heads up Billtrust’s Partner Solutions team. In this role, he is responsible for the identification and development of go-to-market strategies for new solutions. Prior to this role, Mitch led Billtrust’s marketing team, growing revenue ten-fold. Before Billtrust, he held senior level marketing positions with Coke, Mattel and Warner Lambert, and led marketing at start-up company PointRoll, where during his tenure, revenue grew eight-fold and culminated in a sale to Gannett, Inc.
Through the course of Mitch’s professional career, he has created breakthrough marketing campaigns, successfully battled competitive threats, and led teams in the development of industry-leading new products. Mitch holds an MBA from Columbia University in Marketing and a BS in Applied Economics from Cornell University.
Continuing Education Units available:
Receive 1 CEU toward renewing ARM, ARS, AOCM or AOCS certification from the Institute of Finance and Management! The Accounts Receivable Certification and Order-to-Cash Certification Programs are designed to establish standards for the profession and recognize Accounts Receivable and Order-to-Cash professionals who, by possessing related work experience and passing a comprehensive exam, have met stringent requirements for mastering the Accounts Receivable and Order-to-Cash bodies of knowledge.
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